Dr Steffan Thomas
the University of Surrey
Bangor University

Bangor University

Where extraordinary people power an international community to create a more sustainable world for everyone.

About this Subject Spotlight

Join Dr Steffan Thomas as he introduces you to the world of social media marketing. He explores the fundamentals of using social platforms to drive sales, tools and considerations businesses need to have when crafting a social marketing strategy, and the importance of always remembering the social in social media. You will have a go at crafting a social marketing strategy yourself, and receive some career advice on where a Marketing degree can take you!

This Subject Spotlight has some supporting documentation, which you can download here

Marketing BSc (Hons) at Bangor University

Studying Marketing at the University of Bangor will equip you with the industry-focussed knowledge and skills you will need to enter a successful and exciting career in a highly competitive industry.

Ranked 3rd nationwide for their teaching quality (The Times and Sunday Times, 2023), Bangor’s Marketing programmes provide a focus on individuality and tailoring the programme to your career aspirations. You will have close contact with your module tutors, and lots of flexibility to choose modules suited to your interests. In a range of lectures, seminars and workshops, you will receive a minimum of 12 hours weekly contact time, and your assessments will take a variety of formats to reflect real marketing situations and environments. Bangor boasts the chance to experience marketing challenges as close to reality as possible, with impressive use of industry-leading simulation games.

In your first year you will learn the fundamental theoretical basics of marketing, and their applications, with a range of subject areas from digital marketing, ethics, sustainability, tech and tourism. From year two you will start to build a portfolio with live projects alongside your studies that will take a particular focus on the role of digital media, as well as the operational and strategic aspects of marketing. Your third year will challenge you to develop your skills in increasingly practical ways, with projects that will encourage you to develop a sophisticated understanding of the strategy of marketing and the real-life challenges professional marketers face in the global digital age.

The priority at Bangor is industry relevance and your employability, to give you the edge in entering a competitive industry after you graduate. You will develop all the  knowledge and practical skills necessary to succeed, taught by research-active academics who focus on real organisations, and who will bring critical and current real-world insights to the classroom. You will also benefit from workshops led by external marketing professionals that will develop your knowledge and industry contacts, as well as opportunities to put your learning into practice in national competitions such as the IBM Business Challenge and ‘The Pitch’, a UK-wide Business Plan and Marketing challenge. You will also be fully supported by the department if you choose to elevate your employability further by taking a Placement Year of real industry experience, or studying abroad with an International Experience Year. If needed, Bangor offers a Foundation Year route to secure your place on one of their undergraduate Marketing programmes.

Bangor University